Lifestyle Entrepreneurship in Tourism
Innovations, Sustainability, and Marketing Practices
Springer
ISBN 978-3-031-89390-2
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Softcover
2025
7 s/w-Abbildungen, 14 Farbabbildungen.
In englischer Sprache
Umfang: xi, 101 S.
Format (B x L): 15,5 x 23,5 cm
Verlag: Springer
ISBN: 978-3-031-89390-2
Produktbeschreibung
The book covers essential topics such as the crucial role of human and social capital, stakeholder engagement, and community involvement in fostering innovation and sustainable growth. A significant focus is placed on sustainability showcasing how lifestyle entrepreneurs are integrating environmental and social responsibility into their business models, contributing to a more ethical and sustainable tourism future. The book also addresses the specific marketing and promotional strategies employed by these entrepreneurs to establish a unique identity, differentiate themselves in a crowded market, and contribute to the development of their chosen destinations. It also features real-world case studies illustrating practical applications of concepts and discussion questions to encourage critical thinking.
Autorinnen und Autoren
Kundeninformationen
Explores the motivations, innovations, and sustainability practices of tourism lifestyle entrepreneurship Features real-world case studies and discussion questions Addresses marketing and promotional strategies unique to tourism lifestyle entrepreneurs
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