BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Designing Luxury Brands
The Art and Science of Creating Game-Changers
2., Second Edition 2024
Springer
ISBN 978-3-031-54092-9
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2., Second Edition 2024. 2024
2 s/w-Abbildungen, 93 Farbabbildungen, Bibliographien.
In englischer Sprache
Umfang: xxix, 234 S.
Format (B x L): 15,5 x 23,5 cm
Verlag: Springer
ISBN: 978-3-031-54092-9
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Management for Professionals
Produktbeschreibung
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers’ preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Autorinnen und Autoren
Kundeninformationen
Explains the role of color, contrast, shape, material, sound, scent, and shine in luxury branding Offers templates for creating attractive luxury products and services in clearly indicated steps Includes business cases from top brands like Tesla, Chanel, JACQUEMUS, Moncler, Gucci, Louboutin, or Raffles Dubai
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