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Derval

Designing Luxury Brands

The Art and Science of Creating Game-Changers

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Standardpreis

85,59 €

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Fachbuch

Buch. Hardcover

2nd ed. 2024. 2024

xxxi, 232 S. 1 s/w-Abbildung, Bibliographien.

In englischer Sprache

Springer. ISBN 978-3-031-54092-9

Format (B x L): 15,5 x 23,5 cm

Das Werk ist Teil der Reihe: Management for Professionals

Produktbeschreibung

This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers’ preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.