Rebellious Entrepreneurs

This book focuses on entrepreneurship and brand-building processes of businesses in India. It does so by highlighting seven regional entrepreneurs in the country as case studies, and how they have created an ecosystem around them with regard to efficiency in supply chain, excellence in marketing, creating a sustainable environment of doing business, providing gainful employment, working with limited resources and credit, and finally showcasing resilience in their work. Case studies in the book include Hosiery cluster of West Bengal, Tiluram and Sons, Balaji Wafers, Biskfarm (SAJ Foods), Annapurna Group, Shri Krishna Paper Mills Limited, Chitale Bandhu, Phool.co (Kanpur Flower Cycling Private Limited), Walkaroo and Aachi Masale. With these case studies, the book maps out their respective business journeys, elaborates on issues and challenges, to create templates for breakthrough branding, which are can be relevant to other emerging economies and the medium-sized enterprises (SME) sector. Pinaki Dasgupta is a Professor of Marketing at IMI New Delhi. He holds a PhD from the Banaras Hindu University (2000). He works extensively on understanding businesses in the value chain context and their transformations. His research interests are in Consumer Research, Country-Market-Product Mapping & Analysis, Segmentation Analysis and understanding Global Value Chain. Arindam Banik is an Indian economist and holds ICCR's Chair of Indian Studies -Economics (financially sponsored by the Indian Council for Cultural Relations, Ministry of External Affairs, Government of India), at Samarkand State University (named after Sharaf Rashidov), Samarkand, Uzbekistan. He earned his PhD at the Delhi School of Economics, the University of Delhi, in 1994. He has authored several books with Palgrave Macmillan and Springer, and is the founder Chief Editor of the journal, Global Business Review.