Erschienen: 01.09.2018 Abbildung von Communicating Visually | 1. Auflage | 2018 | beck-shop.de

Communicating Visually

The Graphic Design of the Brand

lieferbar, ca. 10 Tage

Buch. Hardcover

2018

215 S.

In englischer Sprache

Cambridge Scholars Publishing. ISBN 978-1-5275-1336-5

Produktbeschreibung

This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designer’s perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on people’s lives.

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