Research at the Crossroad of Finance, Marketing and Operations for Sustainable Business

This book collects research studies connecting Finance, Marketing and Operations to Sustainable Business. Readers can find the output of scholars’ efforts worldwide, from Latin America to Asia through Europe and Africa. Each chapter addresses the challenges to making business sustainable through several lenses, e.g. using various research methodologies, focusing on several geographical locations, or examining one or more specific businesses and industries. This book targets several audiences: Students looking for insights into interdisciplinary studies bridging business and sustainability; research scholars; and practitioners, who will find helpful research findings to steer their decision-making towards more sustainable business. Sections include Environmental Protection; Marketing and Consumer Insights; Local and Global Operations; Organizational Culture; and Human Capital.