Beyond the rainbow: Neuroscience of color in modern design

Beyond the Rainbow: Neuroscience of Color in Modern DesignDiscover the fascinating world of color from a unique perspective that unites science, art, and technology. This book invites you to explore how color not only beautifies our environment, but also profoundly influences our emotions, decisions, and perceptions.From the fundamentals of visual perception to branding strategies, interface design and educational environments, "Beyond the Rainbow" is a practical and thoughtful guide. You'll learn how colors affect our behavior, how their meanings vary across cultures, and how they can be used to create memorable and transformative experiences.Through content-rich chapters and real-world examples, you'll discover:The science behind how we perceive color and its emotional impact.Innovative strategies for integrating color into design, marketing and technology.The role of color in visual storytelling, global culture and contemporary creativity.