Business Research
An Illustrative Guide to Practical Methodological Applications in Selected Case Studies
Palgrave Macmillan UK
ISBN 9789811994814
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Bibliografische Daten
Fachbuch
Buch. Softcover
2024
7 s/w-Abbildungen, Bibliographien.
In englischer Sprache
Umfang: xxx, 392 S.
Format (B x L): 14,8 x 21 cm
Verlag: Palgrave Macmillan UK
ISBN: 9789811994814
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Focuses on relationships between business research (theory) and managerial decision support (practice) Presents a roadmap into how researchers can conceptualize their industry-focused business research projects Illustrates cases of actual research in a managerial context, categorized into one of the key methodological themes
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