BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Willingness to pay (WTP) for Leisure Air Travel: From WTP Analysis to the Conception of the 3-Plane Interaction Model (3-PIM) as Decision-Making-Tool for Airline Management
DIKE, Zürich
ISBN 978-3-03891-785-4
Standardpreis
Bibliografische Daten
Universitäts-/Akademieschriften
Buch. Softcover
2025
In englischer Sprache
Zugl.: St. Gallen, Univ., Mag., 2024
Umfang: 121 S.
Format (B x L): 15,5 x 22,5 cm
Gewicht: 200
Verlag: DIKE, Zürich
ISBN: 978-3-03891-785-4
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: CFAC - Schriften zur Luftfahrt=The Aviation Series; Band 22
Produktbeschreibung
How much should a flight cost? What makes a flight valuable? Who is willing to pay the most?Pricing in the airline industry is complex, and understanding customer trade-offs is crucial. This book explores willingness to pay (WTP) for leisure air travel through an ACBC analysis from Edelweiss Air’s perspective, providing a replicable model for managerial decision-making. Six practice-oriented simulations and seven case studies demonstrate how data-driven insights can guide decisions at different airline planning levels.
Aimed at researchers, professionals, and students, this book offers methodological, practical, and strategic insights into WTP-essential for airlines and other service industries navigating competitive markets.
How much should a flight cost? What makes a flight valuable? Who is willing to pay the most?
Pricing in the airline industry is complex, and understanding customer trade-offs is crucial. This book explores willingness to pay (WTP) for leisure air travel through an ACBC analysis from Edelweiss Air’s perspective, providing a replicable model for managerial decision-making. Six practice-oriented simulations and seven case studies demonstrate how data-driven insights can guide decisions at different airline planning levels.
Aimed at researchers, professionals, and students, this book offers methodological, practical, and strategic insights into WTP-essential for airlines and other service industries navigating competitive markets.
Aimed at researchers, professionals, and students, this book offers methodological, practical, and strategic insights into WTP-essential for airlines and other service industries navigating competitive markets.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Dike Verlag AG
Weinbergstraße 41
8006 Zürich, CH
www.dike.ch
Verantwortliche Person für die EU
Verlag C.H.Beck GmbH & Co. KG
Wilhelmstraße 9
80801 München, DE
produktsicherheit@beck.de
www.beck.de
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