People-First Internal Communication
Improving Engagement and Retention in the Workforce
KOGAN PAGE
ISBN 978-1-398-62306-4
Standardpreis
Bibliografische Daten
Buch. Softcover
2025
In englischer Sprache
Umfang: 256 S.
Format (B x L): 15.6 x 23.4 cm
Gewicht: 666
Verlag: KOGAN PAGE
ISBN: 978-1-398-62306-4
Produktbeschreibung
Written for mid and senior-career HR professionals as well as Internal Communications practitioners, this is a practical guide which explains how to design and implement a people-centric approach to employee communications. It covers how to discover what really makes your employees tick, what matters most to them and how to design your employee communications activity with this in mind so that you get the best from your people. There is also advice on how to use empathy mapping and personas as well as the impact of emotions when communicating with the workforce.
People-centric Internal Communication outlines how to identify what needs to change in your employee communications strategy to make it more effective. It offers tools, models and templates for how to design an updated strategy and embed it in your organization. There is also advice on how to move beyond employee satisfaction surveys to measure what actually matters. Full of real-world examples from global companies including BP, Bupa, Coca Cola, HSBC, McDonalds and Virgin Media, this is essential reading for all HR and Internal Communications professionals needing to improve employee engagement, staff retention and company culture but who aren't sure where to start.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de