Bridger

Neuro Design

Understanding the Supply Chain

lieferbar, 3-5 Tage

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ca. 28,61 €

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Fachbuch

Buch. Softcover

2017

In englischer Sprache

KOGAN PAGE. ISBN 978-0-7494-7888-9

Format (B x L): 15.6 x 23.4 cm

Gewicht: 406 g

Produktbeschreibung

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.