Analyzing Digital Discourse

'Taking a critical and situated perspective on social media platforms and communities, this cutting-edge volume lays down exciting new paths for future research on multimodality, the mediated co-construction of identity and sociability; and the discursive (re)construction of ideologies online. An absolute must-read for anyone interested in the development of the field of digital discourse studies.'

-Caroline Tagg, the Open University, UK

'Analyzing Digital Discourse includes an exciting range of studies that go beyond the foci of many earlier studies: interrogating examples of digital discourse that range from parody Amazon reviews, profiles on LinkedIn to multi-semiotic data such as sexting messages, memes and emoji.'

-Ruth Page, University of Birmingham, UK

'Examining issues at the forefront of current research, it offers new insights in global patterns and local details of digital discourse.'

-Jannis Androutsopoulos, Universität Hamburg, Germany

This innovative edited collection presents new insights into emerging debates around digital communication practices. It brings together research by leading international experts to examine methods and approaches, multimodality, face and identity, across five thematically organised sections. Its contributors revise current paradigms in view of past, present, and future research and analyse how users deploy the wealth of multimodal resources afforded by digital technologies to undertake tasks and to enact identity. In its concluding section it identifies the ideologies that underpin the construction of digital texts in the social world. This important contribution to digital discourse studies will have interdisciplinary appeal across the fields of linguistics, socio-linguistics, pragmatics, discourse analysis, gender studies, multimodality, media and communication studies.

Patricia Bou-Franch is Professor of English at the University of Valencia, Spain.

Pilar Garcés-Conejos Blitvich is Professor of English at the University of North Carolina at Charlotte, USA.