FutureHotel - AI Application Potential Along Hotel User Journeys and Its Business Opportunities

This study delves into practical applications of AI within hotels, elucidating how this technology can enhance operational efficiency, guest services, and overall guest experiences. From front-of-house to back-of-house operations, the study examines how AI can optimize workflows and elevate service standards. By identifying specific use cases and their implications, this study offers hoteliers a roadmap for embracing AI as a transformative force in their establishments.

The research explores specific hotel areas and departments with great potential for AI integration. The study dissects various application areas of AI within the hotel industry, pinpointing use cases with a focus on the technical solutions required for seamless integration. By providing real-world examples, the authors offer a practical guide for hoteliers to navigate the diverse landscape of AI applications. AI can serve as a catalyst for unlocking new business opportunities within the hotel industry. By examining successful AI applications in diverse business contexts, this study provides insights that empower hoteliers to leverage this technology strategically.