Negotiating Business Narratives
Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries
Springer International Publishing
ISBN 978-3-319-77923-2
Standardpreis
Bibliografische Daten
eBook. PDF. Weiches DRM (Wasserzeichen)
2018
XIII, 78 p..
In englischer Sprache
Umfang: 78 S.
Verlag: Springer International Publishing
ISBN: 978-3-319-77923-2
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Psychology and Our Planet
Produktbeschreibung
This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.
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