B2B Influencer Marketing
Work With Creators to Generate Authentic and Effective Marketing
KOGAN PAGE
ISBN 978-1-398-61530-4
Standardpreis
Bibliografische Daten
Fachbuch
Buch. Hardcover
2024
In englischer Sprache
Umfang: 312 S.
Format (B x L): 15,6 x 23,4 cm
Verlag: KOGAN PAGE
ISBN: 978-1-398-61530-4
Produktbeschreibung
Transform your B2B marketing strategy with the power of influencer marketing. B2B Influencer Marketing is a comprehensive guide for B2B brands looking to leverage the creator economy to drive revenue and enhance campaign effectiveness. This book demystifies influencer marketing for B2B businesses, offering actionable insights and strategies to build successful influencer partnerships.
Explore the history and evolution of influencer marketing, understand the landscape and learn how to forge long-term partnerships with creators. From choosing the right influencers to measuring campaign performance, this guide provides a road map to navigate the complexities of influencer marketing. With practical advice and real-world examples from companies including Dell and Spotify, this book is an essential resource for any B2B marketer looking to harness the power of influencer marketing.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de