The Growing Business Intelligence

In today’s fast-paced and technologically driven society, businesses face unprecedented challenges and opportunities. This new volume, The Growing Business Intelligence: AI and Related Technologies, explores how the application of artificial intelligence in the fields of management, finance, HR, hospitality, and marketing can enhance effectiveness. It looks at the emergence of advanced technologies like AI that have completely transformed these fields, enabling business professionals and marketers to develop deeper connections with clients, extract valuable insights from large databases, and execute highly customized and personalized marketing and personnel management strategies.

Chapters discuss the implementation and integration of artificial intelligence within organizations, the use of AI in performance management, using AI to enhance the customer experience in the hospitality and other industries, using smart technologies in supply chain management, the ethical and societal implications of AI in management, and much more.

Designed for business leaders, executives, managers, data scientists, analysts, and professionals across industries who are interested in understanding how AI can drive business value and transform organizational decision-making processes, this volume will deepen your knowledge, offering insights and practical strategies to navigate the evolving landscape of business intelligence.