The Great PR Heist

Spin. Scandal. Strategy. What really drives reputation? Public relations has become the punchline in a culture obsessed with clout, but what if everything you thought you knew about PR was wrong? In The Great PR Heist, veteran publicist and media expert Adrienne Alexander exposes how public perception hijacked the truth about public relations-and why it's time to take it back. From celebrity meltdowns to viral visibility hacks, Adrienne unpacks the fundamental strategies behind reputation management, earned media, and the high-stakes world of image control. This isn't just a book. It's the playbook. Learn how to spot the difference between hype and strategy Understand why PR is never free, and why that matters Discover what makes (and breaks) credibility in the digital age Get actionable insights from over two decades of PR trenches Whether you're a founder, coach, author, creative, or communications pro, The Great PR Heist will shift how you show up, speak out, and stay seen-without selling your soul. Your story deserves more than spin. It deserves a strategy.