BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
eBook
Marketing Cases from Emerging Multinational Enterprises (eMNEs)
National Brands Asserting Themselves on the Global Stage
Springer Nature Switzerland
ISBN 978-3-031-63394-2
Standardpreis
Bibliografische Daten
eBook. PDF. Weiches DRM (Wasserzeichen)
2024
VIII, 435 p. 132 illus., 126 illus. in color..
In englischer Sprache
Umfang: 435 S.
Verlag: Springer Nature Switzerland
ISBN: 978-3-031-63394-2
Weiterführende bibliografische Daten
Das Werk ist Teil der Reihe: Springer Business Cases Business and Management (R0) Business and Management
Produktbeschreibung
Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands. It explores eMNEs from industries such as airlines, banking, food distribution, automotive, and information technology. These cases are useful to researchers, scholars, students and practitioners interested in eMNEs, branding and emerging markets.
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