Erschienen: 19.07.2016 Abbildung von Zatta | Revenue Management in Manufacturing | 1st ed. 2016 | 2016 | State of the Art, Application ...


Revenue Management in Manufacturing

State of the Art, Application and Profit Impact in the Process Industry

1st ed. 2016 2016. Buch. xxii, 129 S. 10 s/w-Abbildungen, 35 Farbabbildungen, 20 Farbtabellen, Bibliographien. Hardcover

Springer. ISBN 978-3-319-30239-3

Format (B x L): 15,5 x 23,5 cm

Gewicht: 397 g

In englischer Sprache


This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is. "With a strong historical focus on Revenue Management’s Origins and by placing a robust emphasis on its importance in future uses in several industries, Danilo Zatta’s book Revenue Management in Manufacturing will give you and your company the tools needed to improve profitability and performance.” Kevin Mitchell President, The Professional Pricing Society, Inc.


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