Erschienen: 12.07.2006 Abbildung von Zaichkowsky | The Psychology Behind Trademark Infringement and Counterfeiting | 2006

Zaichkowsky

The Psychology Behind Trademark Infringement and Counterfeiting

vergriffen, kein Nachdruck

ca. 121,52 €

inkl. Mwst.

2006. Buch. 322 S. Hardcover

Taylor & Francis. ISBN 978-0-8058-4792-5

Format (B x L): 15,2 x 22,9 cm

Gewicht: 544 g

In englischer Sprache

Produktbeschreibung

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.
This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity.
The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect.
Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.

Gesamtwerk

Die 8. Auflage ist wieder auf sechs Bände angelegt. Darin finden sich übersichtlich und in systematischer Gliederung Vertragsmuster aus der Feder erfahrener Experten. Jedem dieser Muster folgen Anmerkungen, mit denen der dem Vertragsentwurf zu Grunde liegende Sachverhalt und die Gründe für die Wahl des spezifischen Formulars erläutert werden.

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