Erschienen: 26.03.2018 Abbildung von Xu / Chi / Su | Chinese Consumers and the Fashion Market | 2018

Xu / Chi / Su

Chinese Consumers and the Fashion Market

2018. Buch. Book. Hardcover

Springer-Verlag GmbH. ISBN 9789811084287

Format (B x L): 15.9 x 24.4 cm

Gewicht: 490 g

In englischer Sprache

Das Werk ist Teil der Reihe: Springer Series in Fashion Business

Produktbeschreibung

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China's recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

Autoren

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