Erschienen: 06.02.2017 Abbildung von Wasser | The Promise of Diversity | 1. Auflage | 2017 |


The Promise of Diversity

How Brazilian Brand Capitalism Affects Precarious Identities and Work

lieferbar, ca. 10 Tage

Buch. Softcover


296 S. Kt

In englischer Sprache

transcript Verlag. ISBN 978-3-8376-3754-0

Format (B x L): 14.6 x 22.6 cm

Gewicht: 473 g

Das Werk ist Teil der Reihe: Postcolonial Studies


Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.

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