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Wasko

Understanding Disney: The Manufacture of Fantasy

Sachbuch

Buch. Hardcover

2. Auflage. 2020

336 S

In englischer Sprache

Wiley-VCH. ISBN 978-0-7456-9563-1

Produktbeschreibung

Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children, as well as adults?

In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twenty-first century, examines the content of Disney's classic and more recent films, cartoons and TV programs and discusses how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception (and sometimes, reinterpretation) of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides an updated and comprehensive overview of one of the most significant media and cultural institutions of our time.

This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies, as well as a broader readership of Disney fans.

  • A much-anticipated new edition of Wasko’s seminal text on Disney
  • Offers a comprehensive look at Disney in its totality, from production to consumption, and includes material on both the historical and current status of the company
  • Takes into account the intensification of Disney’s increasingly dominant role in the media/entertainment industry in recent years
  • Written by a senior scholar and expert

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