Erschienen: 20.06.2014 Abbildung von Wallwork | Email and Commercial Correspondence | 1. Auflage | 2014 |


Email and Commercial Correspondence

A Guide to Professional English

Buch. Softcover


xviii, 164 S. 6 s/w-Abbildungen, 22 s/w-Tabelle, Bibliographien

In englischer Sprache

Springer. ISBN 978-1-4939-0634-5

Format (B x L): 15,5 x 23,5 cm

Gewicht: 291 g

Das Werk ist Teil der Reihe: Guides to Professional English


If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible. Some of the key guidelines covered include: - Write meaningful subject lines - otherwise recipients may not even open your mail. - Always put the most important point in the first line - otherwise the reader may not read it. - Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes! - Be a little too formal than too informal - you don’t want to offend anyone. - If you have two long important things to say, say them in separate emails. - Give clear instructions and reasonable deadlines. - If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you. - Empathize with your recipient's busy workload. - Never translate typical phrases literally - learn equivalent phrases. The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English. Adrian Wallwork is the author of over 30 books aimed at helping non-native English speakers to communicate more effectively in English. He has published 13 books with Springer Science+Business Media. Other books in this Professional English series: CVs, Resumes, and LinkedIn User Guides, Manuals, and Technical Writing Meetings, Negotiations, and Socializing Presentations, Demos, and Training Sessions Telephone and Helpdesk Skills

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