which4words

The written word has always been our major entry point into the world of business. But with the increasing influence of AI and the ever-growing flow of global communications, the way we write must be more purposeful, impactful, efficient and effective than ever before. Best-selling Business English author Fiona Talbot & global business expert Alexander Talbot join forces to introduce the unique which4words system to help you successfully navigate the challenges of business writing. In a world where a winning communication skillset demands you become technician, creative, marketer, influencer and project manager, which4words provides ground-breaking prompts that give guidance for every writing task and can be tailored for YOU and your communication needs: • Encourages you retain, harness and indeed celebrate the human touch so vital to many writing tasks • Helps you get to the point swiftly and effectively for maximum impact • Provides the tools to cut through the noise and stand out in an increasingly digital age Rediscover the basics, find your personal voice, understand helpful tools and explore the impact – both positive and negative – of technology and AI. This book is your pathway to becoming the best communicator you can be.