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Skildum-Reid / Grey

The Sponsorship Seeker's Toolkit

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42,80 €

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Fachbuch

Buch. Softcover

Fourth Edition. 2014

256 S.

In englischer Sprache

McGraw-Hill. ISBN 978-0-07-182579-5

Format (B x L): 18,5 x 23,6 cm

Gewicht: 554 g

Produktbeschreibung

The updated edition of the “bible of sponsorship” brings marketers up to speed on social media and other digital strategiesSponsorship Seeker's Toolkit, Fourth Edition makes cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The authors provide a comprehensive update to the content with up-to-date examples and resources, offer downloadable content, as well as a complete overview of the importance of social media and how sponsorship seekers can integrate it into their search.

 

Kim Skildum-Reid is the founder of Power Sponsorship. She is a corporate sponsorship consultant, trainer, speaker, and author with 25 years of experience across the North America, Europe, Asia, Africa, the Middle East, and Australia.

 

Anne-Marie Grey has over 25 years of fundraising and marketing experience in both the nonprofit and for-profit sectors. She specializes in strategic philanthropy, foundation, corporate and HNWI fundraising, public private partnerships, sponsorship and cause-related marketing, foundation and government grants, training, public speaking, and marketing. She is currently the Chief of Section, Leadership Giving at UNHCR.

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