Erschienen: 03.01.2019 Abbildung von Sigala / Rahimi | Big Data and Innovation in Tourism, Travel, and Hospitality | 1. Auflage | 2019 | beck-shop.de

Sigala / Rahimi / Thelwall

Big Data and Innovation in Tourism, Travel, and Hospitality

Managerial Approaches, Techniques, and Applications

Buch. Hardcover

1st ed. 2019. 2019

xii, 223 S. 11 s/w-Abbildungen, 32 Farbabbildungen, Bibliographien.

In englischer Sprache

Springer. ISBN 9789811363382

Format (B x L): 15,5 x 23,5 cm

Gewicht: 520 g

Produktbeschreibung

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.
The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

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