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Shaughnessy / Zechmeister / Zechmeister

Research Methods in Psychology

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Fachbuch

Buch. Softcover

10th edition. 2014

512 S.

In englischer Sprache

Open University Press. ISBN 9789814577441

Produktbeschreibung

Key features
  • Thoroughly updated content includes dozens of recently published findings that reflect new trends and techniques, motivating students to pursue contemporary research in psychology.
  • Increased focus on cross-cultural psychology consistent with current trend in psychology to avoid ethnocentric bias.
  • New material on the use of the Internet in research and new electronic methods for observation consistent with recent growth in online research tools and electronic-based research.
  • Revised Challenge Questions. Updated research examples, clear questions, and attention to relating content of questions to research examples in chapter.
  • Continued shift in use of “Boxes” to focus on topics of special interest and pique students’ interest in psychological concepts and research.
  • Clear organization of topics. Students quickly grasp the multimethod approach to research in psychology.
  • Clarity of presentation at sentence and paragraph level. Clear, concise writing makes content easy for students to understand.
  • Pedagogical aids. Bullet points, key concepts, “Stat Tips,† and summaries focus students’ learning; “Stretching Exercises,†Review and Challenge Questions encourage critical thinking.
  • Research examples illustrate application of abstract principles; highlight topics of potential interest to students. Teaching research methods in the context of how psychologists use the methods in contemporary research stimulates students’ enthusiasm for the research process.
  • Comprehensive ancillary materials for each chapter. Student Online Learning Center (exercises, practice quizzes); Instructor’s Manual (class exercises, answers to text questions); Test Bank (short answer and multiple-choice questions), Powerpoint lectures
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