Erschienen: 21.01.2016 Abbildung von Sezgin | e-Consumers in the Era of New Tourism | 1. Auflage | 2016 | beck-shop.de

Sezgin

e-Consumers in the Era of New Tourism

Buch. Hardcover

1st ed. 2016. 2016

x, 139 S. 12 s/w-Abbildungen, 5 Farbabbildungen, Bibliographien.

In englischer Sprache

Springer. ISBN 9789811000850

Format (B x L): 15,5 x 23,5 cm

Gewicht: 3554 g

Das Werk ist Teil der Reihe: Managing the Asian Century

Produktbeschreibung

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

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