Erschienen: 09.06.2015 Abbildung von Scholz | The Relevance of Crowdfunding | 2015 | 2015 | The Impact on the Innovation P...

Scholz

The Relevance of Crowdfunding

The Impact on the Innovation Process of Small Entrepreneurial Firms

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auch verfügbar als eBook (PDF) für 69.54 €

2015 2015. Buch. xii, 86 S. 15 s/w-Abbildungen, 2 s/w-Tabelle, Bibliographien. Softcover

Springer Gabler. ISBN 978-3-658-09836-0

Format (B x L): 14,8 x 21 cm

Gewicht: 145 g

In englischer Sprache

Produktbeschreibung

Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.  Contents - The Crowdfunding Phenomenon - Perspectives of Crowdfunding on the Innovation Process - Research Design for the Empirical Study - Critical Actors and Their Drivers in the Crowdfunding Ecosystem - New Dynamics in the Innovation Process  Target Groups - Researchers and students in the fields of business administration, innovation management, and entrepreneurship - Entrepreneurs, people aiming to use crowdfunding The Author Nadine Scholz received her Master’s degree in Innovation Management and Entrepreneurship from Manchester Business School, UK.

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