Erschienen: 27.08.2016 Abbildung von Sauber / Tschirky | Structured Creativity | 1st ed. 2006 | 2016 | Formulating an Innovation Stra...

Sauber / Tschirky

Structured Creativity

Formulating an Innovation Strategy

lieferbar (3-5 Tage)

Buch. Softcover

1st ed. 2006. 2016

xiv, 227 S.

Palgrave Macmillan. ISBN 978-1-349-54280-2

Format (B x L): 14 x 21,6 cm

Gewicht: 315 g


Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.


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