Ankündigung Erschienen: 18.07.2017 Abbildung von Samar Ali | Consumer Buying Behaviour | 1st ed. 2021 | 2021 | A Modelling Approach

Samar Ali

Consumer Buying Behaviour

A Modelling Approach

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Buch. Hardcover

1st ed. 2021. 2021

Springer. ISBN 9788132237341

Format (B x L): 15,5 x 23,5 cm

Das Werk ist Teil der Reihe: India Studies in Business and Economics


Based on comprehensive research, this book focuses on purchase incidence models of consumer buying behavior, which provide answers to the questions ‘when’ and ‘how much to purchase’. It discusses consumer buying behavior, including pre-purchase needs and attitudes together with experiences based on consumption, as well as factors affecting this behavior, like advertising, promotions, retail availability, packaging, formulation, pricing and post-purchase evaluation of satisfaction. It also explains the latest consumer buying strategy models adopted by the industry today.


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