Erschienen: 24.03.2015 Abbildung von Sahadev / Purani | Boundary Spanning Elements and the Marketing Function in Organizations | 1. Auflage | 2015 | beck-shop.de

Sahadev / Purani / Malhotra

Boundary Spanning Elements and the Marketing Function in Organizations

Concepts and Empirical Studies

Buch. Hardcover

2015

vi, 173 S. 17 s/w-Abbildungen, Bibliographien

In englischer Sprache

Springer. ISBN 978-3-319-13439-0

Format (B x L): 15,5 x 23,5 cm

Gewicht: 438 g

Produktbeschreibung

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

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