Korean Wave in South Asia

This book is an exclusive collection of essays based on empirical investigation of Korean cultural wave in South Asia. Scholars from across the borders discover and analyse the dynamics of fandom, mechanism of media industry and growing phenomena of Hallyu or Korean wave from a transcultural communication approach. This edited volume is one of the very first scholarly intervention in South Asia that unravels the cultural practices of fandom, subculture and affective practices of the youth. It provides detailed understanding of transcultural flow in the age of internet, intermediality and interactive practices in the globalized mediascape. Thematically the book is divided into three sections, looking at the (a) interactive dynamic between media, identity and politics, (b) fandom and affective politics and (c) adaptation, cultural effects and co-creation. The book will contribute in the area of media and cultural studies, South Asian studies, global culture and politics, arts and humanities, social sciences and area studies. Chapter 1 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com. Ratan Kumar Roy is a Research Fellow at the Centre for Culture, Media & Governance, Jamia Millia Islamia, New Delhi. He is an affiliated fellow at All India Communication and Media Association, New Delhi and the editor-in-chief of SDG Newsletter published by SIMEC Institute of Technology, Bangladesh. Dr. Roy’s recent publications include Television in Bangladesh: News and Audiences (Routledge, 2021). His research interests are anthropology of media and communication, visual culture and South Asia. Biswajit Das is Professor and founding Director of Centre for Culture, Media & Governance, Jamia Millia Islamia, New Delhi. He has over three decades of teaching and research experiences in the field of theory, method and history of Communication in India. He is the founding President of All India Communication and Media Association in India. His recent publications include Gandhian Thought and Communication (edited, Sage 2020) and Caste, Communication and Power (co-edited, Sage 2021).