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Rothlauf

A Global View on Intercultural Management

Challenges in a Globalized World

lieferbar (3-5 Tage)

Buch. Softcover

2014

360 S

In englischer Sprache

De Gruyter. ISBN 978-3-11-040062-5

Format (B x L): 17 x 24 cm

Gewicht: 608 g

Das Werk ist Teil der Reihe: De Gruyter Studium

Produktbeschreibung

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

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