Erschienen: 15.07.2018 Abbildung von Rigaud-Lacresse / Pini | New Luxury Management | Softcover reprint of the original 1st ed. 2017 | 2018 | Creating and Managing Sustaina...

Rigaud-Lacresse / Pini

New Luxury Management

Creating and Managing Sustainable Value Across the Organization

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

149,79 €

inkl. Mwst.

Softcover reprint of the original 1st ed. 2017 2018. Buch. xxii, 311 S. 24 s/w-Abbildungen, 3 Farbabbildungen, Bibliographien. Softcover

Palgrave Macmillan. ISBN 978-3-319-82415-4

Format (B x L): 14,8 x 21 cm

Gewicht: 4348 g

In englischer Sprache

Das Werk ist Teil der Reihe: Palgrave Advances in Luxury

Produktbeschreibung

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

Autoren

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