Neu Erschienen: 09.07.2022 Abbildung von Reyes-Mercado | FinTech Strategy | 1. Auflage | 2022 |


FinTech Strategy

Linking Entrepreneurship, Finance, and Technology

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160,49 €

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Buch. Softcover

1st ed. 2021. 2022

xxv, 200 S. 20 s/w-Abbildungen, 2 Farbabbildungen, Bibliographien.

In englischer Sprache

Palgrave Macmillan. ISBN 978-3-030-53947-4

Format (B x L): 14,8 x 21 cm

Gewicht: 303 g


This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals. This book offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints. Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.

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