Handel und Internationales Marketing Retailing and International Marketing

Sinning

International Strategic Management of Brands and Online Firms

International Strategic Management of Brands and Online Firms

International Strategic Management of Brands and Online Firms

Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization

Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization

Fachbuch2022BuchSpringer GablerISBN 978-3-658-38049-6

Rollin

Essays on congruence theory in marketing

Essays on congruence theory in marketing

Essays on congruence theory in marketing

Special focus on digital products and webstores

Special focus on digital products and webstores

Fachbuch2022BuchSpringer GablerISBN 978-3-658-39363-2

Fota

Online Shopping Intentions

Online Shopping Intentions

Online Shopping Intentions

Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

Fachbuch2022BuchSpringer GablerISBN 978-3-658-37661-1

Röding

Technology-Oriented Customer Touchpoints in Context of Services in Retailing

Technology-Oriented Customer Touchpoints in Context of Services in Retailing

Technology-Oriented Customer Touchpoints in Context of Services in Retailing

A Differentiated Analysis on Social Presence and Privacy Calculus

A Differentiated Analysis on Social Presence and Privacy Calculus

Fachbuch2023BuchSpringer GablerISBN 978-3-658-40553-3

Sinning

International Strategic Management of Brands and Online Firms

International Strategic Management of Brands and Online Firms

International Strategic Management of Brands and Online Firms

Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization

Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization

2022eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-38050-2

Rollin

Essays on congruence theory in marketing

Essays on congruence theory in marketing

Essays on congruence theory in marketing

Special focus on digital products and webstores

Special focus on digital products and webstores

2022eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-39364-9

Fota

Online Shopping Intentions

Online Shopping Intentions

Online Shopping Intentions

Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

2022eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-37662-8

Röding

Technology-Oriented Customer Touchpoints in Context of Services in Retailing

Technology-Oriented Customer Touchpoints in Context of Services in Retailing

Technology-Oriented Customer Touchpoints in Context of Services in Retailing

A Differentiated Analysis on Social Presence and Privacy Calculus

A Differentiated Analysis on Social Presence and Privacy Calculus

2023eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-40554-0

Wagner

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

2021eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-35150-2

Winters

Omni-Channel Retailing

Omni-Channel Retailing

Omni-Channel Retailing

An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments

An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments

2021eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-34707-9

Frentz

The Pursuit of Food Well-Being

The Pursuit of Food Well-Being

The Pursuit of Food Well-Being

The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing

The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing

2020eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-30366-2

Hobelsberger

Restructuring of Food Retail Markets in Countries of the Global South

Restructuring of Food Retail Markets in Countries of the Global South

Restructuring of Food Retail Markets in Countries of the Global South

The Case of Emerging Supermarkets in Dhaka, Bangladesh

The Case of Emerging Supermarkets in Dhaka, Bangladesh

2021eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-33315-7

Nimmermann

Congruency, Expectations and Consumer Behavior in Digital Environments

Congruency, Expectations and Consumer Behavior in Digital Environments

Congruency, Expectations and Consumer Behavior in Digital Environments

2019eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-28421-3

Neus

Event Marketing in the Context of Higher Education Marketing and Digital Environments

Event Marketing in the Context of Higher Education Marketing and Digital Environments

Event Marketing in the Context of Higher Education Marketing and Digital Environments

2020eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-29262-1

Zehetner

Emotionale Intelligenz und Verkaufsperformance

Emotionale Intelligenz und Verkaufsperformance

Emotionale Intelligenz und Verkaufsperformance

Eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld

Eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld

2019eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-26472-7

Huber

The Corporate Reputation of Multinational Corporations

The Corporate Reputation of Multinational Corporations

The Corporate Reputation of Multinational Corporations

An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations

An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations

2017eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-19764-3

Schu

Online Growth Options for Retailers

Online Growth Options for Retailers

Online Growth Options for Retailers

Three Essays on Domestic and International Growth Strategies with Online Retailing

Three Essays on Domestic and International Growth Strategies with Online Retailing

2017eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-18215-1

Flecker

Die Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit

Die Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit

Die Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit

2014eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-06742-7

Schröder

The Replication of Retail Fashion Formats into Foreign Countries

The Replication of Retail Fashion Formats into Foreign Countries

The Replication of Retail Fashion Formats into Foreign Countries

A Qualitative Analysis

A Qualitative Analysis

2014eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-07541-5

Weindel

Retail Brand Equity and Loyalty

Retail Brand Equity and Loyalty

Retail Brand Equity and Loyalty

Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

2016eBook (PDF mit Wasserzeichen)Springer GablerISBN 978-3-658-15037-2