Erschienen: 02.11.2019 Abbildung von Rauscher / Zielke | Nudging in Management Accounting | 2019 | Assessment of the Relevance of...

Rauscher / Zielke

Nudging in Management Accounting

Assessment of the Relevance of Nudging in the Corporate Context

Fachbuch

2019. Buch inkl. Online-Nutzung. XI, 130 S. mit 2 s/w-Abbildungen. Extras online. Softcover

Springer Gabler. ISBN 978-3-658-28016-1

Format (B x L): 14,8 x 21 cm

Gewicht: 197 g

In englischer Sprache

Das Werk ist Teil der Reihe: BestMasters

Produktbeschreibung

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.

Contains Literature Review, Qualitative Interviews & Experiment Design

Content:

  • The Concept of Nudging.
  • Behavioral Impact in Management Accounting.
  • Qualitative Study – Status Quo in Management Accounting.
  • Experiment – Effect of Nudges in Management Accounting.
  • Critical Reflection of the Approach.

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