Erschienen: 20.11.2019 Abbildung von Rana / Slade / Sahu / Kizgin / Singh / Dey / Gutierrez / Dwivedi | Digital and Social Media Marketing | 1st ed. 2020 | 2019 | Emerging Applications and Theo...

Rana / Slade / Sahu / Kizgin / Singh / Dey / Gutierrez / Dwivedi

Digital and Social Media Marketing

Emerging Applications and Theoretical Development

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

auch verfügbar als eBook (PDF) für 139.09 €

Buch. Hardcover

1st ed. 2020. 2019

xv, 339 S. 7 s/w-Abbildungen, 36 Farbabbildungen, Bibliographien

In englischer Sprache

Springer. ISBN 978-3-030-24373-9

Format (B x L): 15,5 x 23,5 cm

Gewicht: 699 g

Produktbeschreibung

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and communication technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this as it examines the practice and research related to digital and social media marketing.

Autoren

  • Rezensionen

    Dieses Set enthält folgende Produkte:
      Auch in folgendem Set erhältlich:
      • nach oben

        Ihre Daten werden geladen ...