Erschienen: 08.10.2019 Abbildung von Rajagopal | Competitive Branding Strategies | 1st ed. 2019 | 2019 | Managing Performance in Emergi...


Competitive Branding Strategies

Managing Performance in Emerging Markets

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

106,99 €

inkl. Mwst.

auch verfügbar als eBook (PDF) für 103.52 €

1st ed. 2019 2019. Buch. xxv, 288 S. 7 s/w-Abbildungen, Bibliographien. Hardcover

Palgrave Macmillan. ISBN 978-3-030-24932-8

Format (B x L): 14,8 x 21 cm

Gewicht: 539 g

In englischer Sprache


Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.

This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.


  • Dieses Set enthält folgende Produkte:
      Auch in folgendem Set erhältlich:
      • nach oben

        Ihre Daten werden geladen ...