Ankündigung Erscheint vsl. März 2021 Abbildung von Quirk / Rhiney | Excel 2019 for Marketing Statistics | 2. Auflage | 2021 | beck-shop.de

Quirk / Rhiney

Excel 2019 for Marketing Statistics

A Guide to Solving Practical Problems

Jetzt vorbestellen! Wir liefern bei Erscheinen (Erscheint vsl. März 2021)

Fachbuch

Buch. Softcover

2nd ed. 2021. 2021

xix, 238 S. 4 s/w-Abbildungen, 167 Farbabbildungen, 167 Farbtabellen, Bibliographien.

In englischer Sprache

ISBN 978-3-030-62780-5

Format (B x L): 15,5 x 23,5 cm

Das Werk ist Teil der Reihe: Excel for Statistics

Produktbeschreibung

This book shows the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step, exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically inclined, or if you are wary of computers, this is the right book for you.
Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. Excel 2019 for Marketing Statistics: A Guide to Solving Practical Problems capitalizes on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work.

In this new edition, each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full practice test (with answers in an appendix) that allows readers to test what they have learned.

Top-Produkte dieser Kategorie

Autoren

  • Rezensionen

    Dieses Set enthält folgende Produkte:
      Auch in folgendem Set erhältlich:
      • nach oben

        Ihre Daten werden geladen ...