Panda / Sahadev

Sales & Distribution Management

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ca. 33,00 €

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Buch. Softcover

3. Auflage. 2019

520 S.

In englischer Sprache

Oxford University Press. ISBN 978-0-19-949904-5

Format (B x L): 21,4 x 27,6 cm

Gewicht: 898 g

Produktbeschreibung

Sales & Distribution Management, intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyze techniques, and strategies used by marketers to deal with the increasing competition. With the rapid changes in technology, sales and distribution management has become very critical for the success of any business enterprise.

The book is divided into 22 chapters and 2 modules. Module 1 focuses on Sales Management discussing the selling process, sales force automation, recruitment & selection of sales force, their training & compensation and more. Module 2 on Distribution Management covers ways of designing customer oriented marketing and logistics channels, channel information system, application of e-commerce and managing the international channels of distribution.

Besides students, the book with its application-oriented approach and new real life cases would also be useful to marketing professionals too.