Erschienen: 27.08.2016 Abbildung von Pfeffermann / Minshall / Mortara | Strategy and Communication for Innovation | Softcover reprint of the original 2nd ed. 2013 | 2016

Pfeffermann / Minshall / Mortara

Strategy and Communication for Innovation

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

149,79 €

inkl. Mwst.

Softcover reprint of the original 2nd ed. 2013 2016. Buch. xvii, 465 S. 32 s/w-Abbildungen, 29 Farbabbildungen, Bibliographien. Softcover

Springer. ISBN 978-3-662-51967-7

Format (B x L): 15,5 x 23,5 cm

Gewicht: 735 g

In englischer Sprache

Produktbeschreibung

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

Gesamtwerk

Die 8. Auflage ist wieder auf sechs Bände angelegt. Darin finden sich übersichtlich und in systematischer Gliederung Vertragsmuster aus der Feder erfahrener Experten. Jedem dieser Muster folgen Anmerkungen, mit denen der dem Vertragsentwurf zu Grunde liegende Sachverhalt und die Gründe für die Wahl des spezifischen Formulars erläutert werden.

Autoren

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