Globalization, Deglobalization, and New Paradigms in Business

This book analyzes the changing dynamics of competition and the emergence of deglobalization trends and processes. The authors begin by explaining the role of technology on globalization and its impact on competitive strategy. Then, they present a theoretical framework that outlines the connection between globalization and modern society. The book also delves into the shift toward deglobalization and addresses how the onset of the COVID-10 pandemic has accelerated the process. Concluding with a discussion of how the 4th Industrial Revolution has resulted in new paradigms for business, this book will fill a gap through its investigation of an emerging concept for scholars in international business.

Justin Paul is Full Professor in the Ph.D & MBA programs at the University of Puerto Rico, San Juan, PR, USA and holds the title of Distinguished Scholar at Indian Institute of Management Kozhikode, India's premier business school. He serves as Editor-in-Chief of the International Journal of Consumer Studies and (co-) author of the best-selling textbooks Business Environment (4^th edition), International Marketing, (2nd edition), Management of Banking & Financial Services (2nd edition), and Export-Import Management (2nd edition).