Erschienen: 30.08.2013 Abbildung von Pardun | Advertising and Society | 2013 | An Introduction

Pardun

Advertising and Society

An Introduction

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2013. Buch. 310 S. Softcover

Wiley. ISBN 978-0-470-67309-6

Format (B x L): 17,5 x 24,2 cm

Gewicht: 484 g

In englischer Sprache

Produktbeschreibung

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. To facilitate discussion and expose readers to all sides of each debate, chapters are organized in a unique 'point/counterpoint' format. It explores controversial topics such as alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; the use of stereotypes in advertising; and the evolution of industry channels, including Direct to Consumer (DTC) pharmaceutical advertising, product placement in various media, and the increasing intrusiveness of Internet marketing forms. Engaging and thought-provoking, Advertising and Society is an invaluable resource to stimulate thinking while revealing the controversies, complexities, and ethics of the most contentious issues in contemporary advertising.

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