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Okonkwo

Luxury Online

Styles, Systems, Strategies
Springer Book Archives
1st ed. 2010. Buch. xxiv, 360 S.: Bibliographien. Softcover
Palgrave Macmillan ISBN 978-1-349-36417-6
Format (B x L): 15,5 x 23,5 cm
Gewicht: 593 g
In englischer Sprache
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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Webcode: beck-shop.de/bkhrhf