Trust in Communication Management

2016. Buch. 368 S. Softcover
Lang, Peter GmbH ISBN 978-3-631-67537-3
Format (B x L): 15.1 x 21.1 cm
Gewicht: 478 g
In englischer Sprache

This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.

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Herausgegeben von: link iconAydemir Okay