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Mueller

Sales Management Control Strategies in Banking

Strategic Fit and Performance Impact
2011. Buch. xxii, 398 S.: 54 s/w-Tabelle, Bibliographien. Softcover
Gabler Verlag ISBN 978-3-8349-2653-1
Format (B x L): 14,8 x 21 cm
Gewicht: 547 g
In englischer Sprache
Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.

Audience

Research

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