Detailsuche
Ankündigung

Moscato / de Vries

Business and Consumer Analytics: New Ideas

Jetzt vorbestellen!
1st ed. 2019. Buch. x, 1070 S.: 43 s/w-Abbildungen, 171 Farbabbildungen, Bibliographien. Hardcover
Springer ISBN 978-3-030-06221-7
Format (B x L): 15,5 x 23,5 cm
In englischer Sprache
This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender systems methodologies, parallel pattern mining and data mining to specific applications in market segmentation, travel, fashion or entertainment analytics. A must-read for anyone in data-analytics, marketing, behavior modelling and computational social science, interested in the latest applications of new computer science methodologies.

The chapters are contributed by leading experts in the associated fields.The chapters cover technical aspects at different levels, some of which are introductory and could be used for teaching. Some chapters aim at building a common understanding of the methodologies and recent application areas including the introduction of new theoretical results in the complexity of core problems. Business and marketing professionals may use the book to familiarize themselves with some important foundations of data science. The work is a good starting point to establish an open dialogue of communication between professionals and researchers from different fields.

Together, the two volumes present a number of different new directions in Business and Customer Analytics with an emphasis in personalization of services, the development of new mathematical models and new algorithms, heuristics and metaheuristics applied to the challenging problems in the field. Sections of the book have introductory material to more specific and advanced themes in some of the chapters, allowing the volumes to be used as an advanced textbook. Clustering, Proximity Graphs, Pattern Mining, Frequent Itemset Mining, Feature Engineering, Network and Community Detection, Network-based Recommending Systems and Visualization, are some of the topics in the first volume. Techniques on Memetic Algorithms and their applications to Business Analytics and Data Science are surveyed in the second volume; applications in Team Orienteering, Competitive Facility-location, and Visualization of Products and Consumers are also discussed. The second volume also includes an introduction to Meta-Analytics, and to the application areas of Fashion and Travel Analytics. Overall, the two-volume set helps to describe some fundamentals, acts as a bridge between different disciplines, and presents important results in a rapidly moving field combining powerful optimization techniques allied to new mathematical models critical for personalization of services.

Academics and professionals working in the area of business anyalytics, data science, operations research and marketing will find this handbook valuable as a reference. Students studying these fields will find this handbook useful and helpful as a secondary textbook.
Versandkostenfrei
vorbestellbar, wir liefern bei Erscheinen

Erscheint vsl. im März 2019

246,09 €
inkl. MwSt.
Webcode: beck-shop.de/chtfyd
An influential approach towards interdisciplinary work; bringing new computer science approaches to social science applications First of its kind in the area of novel ideas in consumer analytics involving advanced meta-analytic and metaheuristic methods, evolutionary algorithms, sophisticated mathematical models and many other methods Provides an excellent introduction for the data science novice and a great reference-point of interdisciplinary analytics methods for the more experienced A novel book design for a collective volume of work, with common datasets analyzed in different ways allowing a common thread making this volume an easy resource to be used for teaching
Herausgegeben von: link iconPablo Moscato und link iconNatalie Jane de Vries