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Distribution Strategy

The BESTX® Method for Sustainably Managing Networks and Channels

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85,59 €

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eBook. PDF

eBook

2018

216 S. XVI, 216 p. 81 illus., 77 illus. in color..

In englischer Sprache

Springer International Publishing. ISBN 978-3-319-91959-1

Das Werk ist Teil der Reihe: Management for Professionals

Produktbeschreibung

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.

For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.